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1

Country of origin, brand image perception, and brand image structure

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2008

Language:

english

File:

PDF, 294 KB

english, 2008

2

On the use of structural equation modeling in marketing image research

Koubaa, Yamen, Srarfi Tabbane, Rym, Chaabouni Jallouli, Rim

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2014

Language:

english

File:

PDF, 296 KB

english, 2014

3

[Lecture Notes in Business Information Processing] Digital Economy. Emerging Technologies and Business Innovation Volume 325 (Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings) || The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development

Bach Tobji, Mohamed Anis, Jallouli, Rim, Koubaa, Yamen, Nijholt, Anton

Year:

2018

Language:

english

File:

PDF, 271 KB

english, 2018

4

Gender effects on odor-induced taste enhancement and subsequent food consumption

Koubaa, Yamen, Eleuch, Amira

Journal:

Journal of Consumer Marketing

Year:

2020

File:

PDF, 202 KB

2020

5

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Koubaa, Yamen, Ulvoas, Gaelle, Chew, Patricia

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 295 KB

english, 2011

6

Multidimensional structures of brand and country images, and their effects on product evaluation

Koubaa, Yamen, Boudali Methamem, Rym, Fort, Fatitha

Journal:

International Journal of Market Research

Year:

2015

Language:

english

File:

PDF, 158 KB

english, 2015

7

Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?

Koubaa, Yamen, Eleuch, Amira

Journal:

Journal of Advertising Research

Year:

2020

File:

PDF, 1.32 MB

2020

8

Ethnocentrism, country of origin, and brand perception in a special context

Journal:

International Journal of Business and Emerging Markets

Year:

2009

Language:

english

File:

PDF, 217 KB

english, 2009

9

Going international through successful partnerships: the case of GIAS

Koubaa, Yamen, Srarfi Tabbane, Rym, Hamouda, Manel

Journal:

Emerging Markets Case Studies Collection

Year:

2013

Language:

english

File:

PDF, 215 KB

english, 2013

10

Segmentation of the senior market: how do different variable sets discriminate between senior segments?

Koubaa, Yamen, Tabbane, Rym Srarfi, Hamouda, Manel

Journal:

Journal of Marketing Analytics

Year:

2017

Language:

english

File:

PDF, 477 KB

english, 2017

11

Odour-induced Taste Enhancement and Consumption of Low-sugar Pastry

Journal:

International Journal of Market Research

Year:

2017

Language:

english

File:

PDF, 209 KB

english, 2017

12

[Lecture Notes in Business Information Processing] Digital Economy. Emerging Technologies and Business Innovation Volume 325 (Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings) || Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis

Bach Tobji, Mohamed Anis, Jallouli, Rim, Koubaa, Yamen, Nijholt, Anton

Year:

2018

Language:

english

File:

PDF, 1.20 MB

english, 2018

13

[Lecture Notes in Business Information Processing] Digital Economy. Emerging Technologies and Business Innovation Volume 325 (Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings) || Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office

Bach Tobji, Mohamed Anis, Jallouli, Rim, Koubaa, Yamen, Nijholt, Anton

Year:

2018

Language:

english

File:

PDF, 338 KB

english, 2018

14

[Lecture Notes in Business Information Processing] Digital Economy. Emerging Technologies and Business Innovation Volume 325 (Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings) || E-Government and Social Media in Tunisia: An Empirical Analysis

Bach Tobji, Mohamed Anis, Jallouli, Rim, Koubaa, Yamen, Nijholt, Anton

Year:

2018

Language:

english

File:

PDF, 314 KB

english, 2018

15

[Lecture Notes in Business Information Processing] Digital Economy. Emerging Technologies and Business Innovation Volume 325 (Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings) || Exploring Readers’ Perception of Professional Blogs

Bach Tobji, Mohamed Anis, Jallouli, Rim, Koubaa, Yamen, Nijholt, Anton

Year:

2018

Language:

english

File:

PDF, 1.27 MB

english, 2018

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